Posted: Apr 8, 2011 12:56 pm
Arguing about corporate America vs. DIY is a slippery slope....if corporate America didn't suck so hard it wouldn't be such a bad thing....if I was head CEO of Sony Records, you can bet it would rock...but as is, it sucks....and honestly they are only interested in bands on a suck for the sake of sucking basis....I mean they're about selling music to naive fucks who know nothing about music....it's seems like they market the crappiest aspects of bands and play down or ignore the most important parts...all because that's the only thing middle America (aka Suckdom) can understand.
I mean corporate America and bullshit academia have basically ruined what on a whole was an unselfcontious, uninhibited form of cultural currency...what's even more annoying is that it very well may have been systematic, because culteral icons have much to much power, the ones that have an actual message and can get it out to the masses quickly are the most dangerous. I mean the feds had files on both Elvis and The Beatles because of the potential threat they represented to the establishment.
What's even more annoying and pathetic than all that bullshit though, is that MRR and punk culture are still worried about corporate America, when it's just a thin facade at this point in time....the music industry is dead...it has a stake in it's heart and they got what they deserved....it's on life support at best...so who realy gives a fuck if a band takes corporate money? MRR should realy work harder to redefine what punk is on the ideological level...maybe they should just start calling it Rocknroll like their name suggests and encourage people to do the Jerk, Twist, Mash Potatoe, and Swim.
I really think the death of the music industry is over, and that we're actually in an amazingly exciting time for new artists and music. I believe that music is very much a part of personality, and as such there will always be a high demand for highly individualist music that helps people express themselves.
The industry was built a certain way to generate maximum profit from minimal investment. Why take a risk and possibly lose money when you can just beat some hackneyed cliche to death for garraunteed cash?
However, with home production and desktop publishing available to EVERYONE, the infrastructure investment that used to be required to promote bands is no longer needed. Instead of a Top 40 list dominated radio consuming culture, we now have the Ipod generation with thousands upon thousands of culturally relevant songs.
this puts us in a very schismed place, because in order to feel like a special individual people inherently seek out more and more obscure music, which isn't always good. However, we're finding a new model of music, where instead of either being a millionaire or working at Denny's, there's room for a regionally supported local culture of working class musicians; guys who are only looking for a thousand fans willing to pay them 5 bucks a month for the whole band, instead of guys needing a 100 million fans each paying a few pennies in ad revenue from a radio station.
This changes everything, because pop music, which once represented the dumbing down of music, is now representing those universal themes that link us all in a time when we are all very divided and alone. Those members of the underground community that see this opportunity stand to gain big in the long run if they see the trend.
Because of the status quo of single parents, people need a way to meet others of similar interests and financial status in a comfortable atmosphere. Pub culture supports this concept and has been doing well in America recently. This establishes a very stable source of income for legitimate artists if they can find a sound that is impure enough to appeal to a mass audience without running people off with elitism.
I realize this is a long response, but the idea of an "anti-Purist" movement with the wide span of influences of world music without the naively positive folkie philosophy has considerable potential to revolutionize the way we listen and bond to music.
I intentionally put forward this "shameless whore" / "scumbag" concept of impurity because it is both honest and endearing without ignoring it's own faults. I like the whole "Duh, of course I'm a hypocrite, I'm human" attitude and I think instead of looking at the scene with disgust, you should see the marvelous potential for music to unify and rebuild that which was destroyed by the industry's unwillingness to admit to the cultural shift caused by independent distribution.